画像をクリックすると拡大します。

Planner: マリア・エリザ・ピント [Maria Elisa Pinto]　(コロンビア / COLOMBIA)
Art Director: 小野勇介 [Yusuke Ono (HAKUHODO)]
Copywriter: 瀧澤慎一 [Shinichi Takizawa (HAKUHODO)]

Theme :

コロンビアの地雷
Landmines in Colombia

Concept :

(from Planner)
What would you feel if from one day to the next you do not have legs to ride your bicycle...
or you are not able to see the beautifulness of cherry blossoms...
or you cannot listen to your favorite song? ...
Unfortunately this is not a nightmare but the real world of landmine victims.
Colombia is the first country in the world with landmine victims and the only country in the American continent where landmine are still employed. Through her work, María Elisa Pinto wanted to raise the awareness of this problem in the Japanese society. Unfortunately, this is not a short term situation. Even if the intern conflict in Colombia finishes today, landmine will remain in the field for more than 30 years killing and leaving disabled children and adults and seriously affecting the development of this beautiful country.
Help is always needed; please do not remain indifferent to this problem...

(from Director)
コロンビアが世界一の地雷被害国であり、多数の犠牲者が出ていることを伝えるために、「花束の花畑」というビジュアルをつくりました。ポスターを見る人が、美しいビジュアルの裏にある意味に自ら気づくとき、深刻な事実が強く伝わることを狙っています。離れていると見えてこない地雷問題の本質とも言えます。