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Planner: 非公開
Art Director: 佐藤益大 [*** Sato (HAKUHODO)]
Copywriter: 指田・ヴァレリー・千景 [Chikage Sashida Vallely]

Theme :

イラクの分割 / Division in Iraq

Concept :

(from Planner)
The idea of this poster came from the painful events experienced by Iraq after the recent war and its aftermath of a U.S. invasion to this country in April 2003, which have left the desolation and destruction and many casualties among martyrs and wounded and maimed, in addition to the massive damage to establishments and government institutions and non-governmental organizations, and among the most serious negative consequences of that war is sectarian strife and struggling of the parties and militias and influential bands in the country between them, and that was the greatest victim of the Iraqi people by the fighting, the issue of sectarianism is alien to the culture of the Iraqi society, because the Iraqis live in amity and peace and brotherhood for thousands of years, and Iraqis do not like so-called sectarian names or titles, as the name of their beloved is: Iraq, this is my identity, and this is my roots and I do not like any another name, whether ethnic or sectarian or political……etc.

 The dish of (Tishreeb) is an Iraqi popular and delicious food, and no Iraqi does not know this dish, hence the idea to eat all of the Iraqi people from this food and to take each person a bowl and poured into his food and sitting around the dinner table, which brought together the familiarity and the tenderness and love of country, as brought up to it, and that the fire burning under a pot, which is not the same fire that are fired on the innocent, because the difference is clear between the two.

私たちイラク人の好きな、いろんな食材が煮込まれた「ティシュリーブ」。
主役、脇役、そして隠し味、いろいろな素材が煮込まれるからこそ、特別な味になります。
ドライライムの軽い酸味が鶏肉の油のコク、タマネギやヒヨコマメの甘みと合わさって絶妙です。
私たちイラク人もひとつ鍋の中にいるようなもの。
色んな素材もひとつになればおいしくなれるのです。
長い戦いが終わったら、みんなで鍋を囲もう。
引き立てあうには、コツと努力が必要なことも、どうか忘れずに。

(from Director)
分裂による苛立ちや憤りのあるイラク人の気持ちが少しでも和み、イラク人同士の争いに気づきを与えるポスターにしたいと考えました。理解されるというより本能で感じるような絵として、とてもおいしそうな食べ物の絵がいいのかなと思い、イラク人の誰もが好きなティシュリーブという料理を題材にしました。